Privacy Policy

Last updated: [31.06.26]

At BBBAP, we are committed to protecting your privacy and handling your personal information securely, fairly, and lawfully. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit BBBAP.uk, create an account, place an order, or contact us.

1. Who We Are

BBBAP is a UK-based clothing and lifestyle brand selling apparel and accessories through our website.

Data Controller: BBBAP

Website: https://bbbap.uk

Email: support@bbbap.uk or use contact form

For privacy or data protection enquiries, please include “Data Request” in the subject line.

For the purposes of UK data protection law, BBBAP is the data controller responsible for your personal information.

2. What Personal Data We Collect

We may collect and process the following categories of personal data.

Personal and Contact Information

Full name
Billing address
Delivery address
Email address
Telephone number

Account Information

Username and login details
Password-protected account information
Order history
Wishlist items (where applicable)
Shopping preferences

Transaction Information

Products ordered
Order history
Payment status
Delivery and fulfilment information

Technical Information

IP address
Browser type and version
Device information
Website usage data
Cookie and analytics information

3. How We Collect Your Data

We collect personal data when you:

Visit our website
Create an account
Place an order
Contact us by email or our contact form
Subscribe to our newsletter
Leave a product review
Participate in promotions or competitions
Browse our website using cookies or analytics tools

4. How We Use Your Personal Data

We use your personal information to:

Process and deliver your orders
Manage your account
Process payments and refunds
Communicate with you about your purchases
Respond to customer enquiries
Improve our website and customer experience
Prevent fraud and maintain website security
Comply with legal and accounting obligations
Send marketing communications where you have given your consent

5. Legal Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases when processing your personal information.

Contract

Where processing is necessary to fulfil your order or provide services you have requested.

Legal Obligation

Where we must comply with legal, tax, accounting or regulatory requirements.

Legitimate Interests

Where processing is necessary for operating our website, preventing fraud, improving our services and providing customer support, provided your rights are not overridden.

Consent

Where you have given consent, including for marketing communications or optional website features.

6. Website Security

We take website and customer security seriously.

SSL Encryption

BBBAP.uk uses SSL (Secure Sockets Layer) encryption to help protect personal information transmitted through our website, including account details and checkout information.

Internal Security Measures

We use reasonable technical and organisational safeguards to protect your information against unauthorised access, loss, misuse, disclosure or alteration.

Although we take appropriate precautions, no method of transmitting information over the internet can be guaranteed to be completely secure.

7. Payment Security

BBBAP does not store your full credit or debit card details.

Payments are securely processed by trusted third-party payment providers such as Stripe, Apple Pay, Google Pay or other supported payment services. These providers process payment information using their own secure systems and privacy practices.

8. Who We Share Your Data With

We only share personal information where necessary and lawful.

This may include:

Payment processors
Delivery and courier companies
Website hosting providers
IT support providers
Professional advisers including accountants or insurers
Regulatory authorities or law enforcement where legally required

We never sell your personal information to third parties.

9. Marketing Preferences

We will only send promotional emails where you have subscribed or otherwise provided your consent where required by law.

You may unsubscribe at any time by:

Clicking the unsubscribe link in any marketing email
Updating your preferences within your account (where available)
Contacting us directly

Opting out of marketing will not affect essential communications such as order confirmations, dispatch notifications or customer service messages.

10. Cookies and Analytics

BBBAP.uk uses cookies and similar technologies to improve your browsing experience and help our website function correctly.

These may include:

Essential cookies
Performance cookies
Analytics cookies
Functionality cookies

Analytics information helps us understand how visitors use our website so that we can improve performance and customer experience.

You can manage cookies through your browser settings and, where applicable, our cookie consent banner.

11. How Long We Keep Your Data

We keep your personal information only for as long as necessary for the purposes for which it was collected, including meeting legal, accounting and tax obligations.

Retention periods may vary depending on:

Whether an order was completed
Customer support requirements
Fraud prevention
Legal obligations

When information is no longer required, it will be securely deleted or anonymised where appropriate.

12. Your Rights

Under UK data protection law, you have the right to:

Request access to your personal data
Request correction of inaccurate information
Request deletion of your personal data where applicable
Request restriction of processing
Object to certain processing activities
Withdraw consent where processing is based on consent
Request transfer of your personal information where applicable

To exercise any of these rights, please contact us using the details below.

13. Complaints

If you have concerns about how your personal information has been handled, please contact us first so we have the opportunity to resolve the matter.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

14. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those websites and encourage you to read their privacy policies separately.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, regulatory or operational changes.

Any updates will be published on this page together with the revised effective date.

16. Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact us.

BBBAP

Website: https://bbbap.uk

Email: support@bbbap.uk